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Star One’s Very Own “Barbarian” Makes Headlines in Credit Union Daily

CU Daily recently featured the credit union’s Ragnar campaign in a story about what makes the campaign different.

SUNNYVALE, Calif. – Star One Credit Union has always said banking shouldn’t feel like a battle – and the world is taking notice!

Star One's very own creation, Ragnar the Terrible, a Silicon Valley "influencer" was recently covered in a Credit Union Daily feature story exploring our playful campaign to end traditional banking pains.

The article features an exclusive Q&A with Star One's VP of Marketing, Toby Travis, who breaks down how Ragnar became the perfect champion for fairer rates and simpler banking and advice for credit unions looking to make a similar creative splash.

We're incredibly proud to see our member-first mission and the Ragnar campaign resonate with people who are frustrated by the big bank experience.

Read the full interview and watch the campaign spots.

 


Star One's influencer character, 'Ragnar.'