Star One has always believed banking should feel a little more human. So, when it came time to refresh our brand, we didn’t reinvent who we are. We simply turned up the volume on what members already love about us: warmth, honesty, and an unwavering commitment to putting people over profits.
Inspired by its founding spirit, the new identity embraces a cosmic influenced color palette, modern typography rooted in aerospace markings, and a voice that is smart, warm and unmistakably human.
The rebrand captures Star One’s promise to go beyond for its members through intuitive design, member first messaging, and a look that proudly stands out from traditional banks. As Star One Chief Operations Officer Ryan Barringer puts it, “This isn’t just a new brand—it's a clearer expression of who we’ve always been. Our members deserve a brand as forward thinking and genuine as they are.”
Check out the new frontier at starone.org/future.
